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LINE FRIENDS Hongdae has reopened as K-POP SQUARE HONGDAE!

Step into your favorite artist’s universe with immersive pop-ups, exhibitions, and exclusive merchandise.

A must-visit space filled with excitement for K-POP fans around the world!

Opening Hours

Daily, 11:00 AM – 10:00 PM

Features

Location

Google Reviews

4.7
1,288 reviews
  • Samira Daher
    Samira Daher
    a week ago

    💗💗

  • Konrad Cichosz
    Konrad Cichosz
    a week ago

  • Morgan Smith
    Morgan Smith
    2 weeks ago

    Name is a bit misleading, this is a Line Friends store. They have a great selection of BT21 merchandise and much smaller selections of other idol group Line Friends merch, but no other kpop items and not every group with Line Friends characters is represented. The first floor was occupied by a pop-up when I visited, but I was able to visit the permanent second floor shop without needing to queue for the pop-up. Helpful staff, disappointing store.

  • Ellana Nabilah Nur Averina Ansar

    Visiting during the NCT Dream exhibition. The merchandise are so cute

  • Arushi Chauhan
    Arushi Chauhan
    3 weeks ago

    Didn't find anything worth taking. Ok collection People who are into these characters might find worth exploring. The staff was friendly, she clicked a picture for us.

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Photo attribution: 라인프렌즈 홍대 플래그십스토어, Artorn Dumkram, 소소한한라봉 (소소), WOW360, Jaromir Latal